SHAREit Group, the global internet technology company that has built numerous popular tools and digital entertainment content applications have confirmed Chanel Hardman’s appointment as the new Country Director for Africa. The role is a jointly appointed role by SHAREit and PerformDM and involves working to manage sales operations, develop strategic solutions and work alongside the PerformDM’ team to drive growth on the continent.

SHAREit, the world’s most extensive file-sharing, gaming and content streaming application, is paying significant attention to the continent, recently ranked as the No.2 fastest-growing media publisher in Africa in the AppsFlyer’s latest Performance Index. In South Africa, the app boasts around 20m monthly active users (one in three smartphone users).

With a proven track record of meeting sales targets, influencing key stakeholders, and maintaining excellent relationships with agencies and partners, Chanel honed her skills as a former Business Development Manager of the Year winner while at, Africa’s largest digital publisher, spending a few years growing digital revenue as the digital team lead in Johannesburg at Media24, focusing on their most extensive portfolio before moving to The Space Station,‘s sales arm. From there she moved to Tencent Africa as Head of Sales focusing on creating and selling advertising opportunities on the JOOX music streaming platform.

“I am amazed by the popularity of this brand in Africa,” said Hardman. “As the access to smart devices and internet access increases, and the desire for popular content and mobile games continues to trend upwards, we are optimally positioned to cater for the entertainment needs of the data conscious consumer. We aim to deliver in Africa in the same way we have in Southeast Asia (rank #1) and Latin America (rank #5). To achieve this, we have formed a commercial partnership with PerformDM Africa with offices in Johannesburg and Cape Town to package and take to market, highly targeted, advertising solutions delivered across our platform. To manage this volume and deliver services to businesses seeking to advertise via the app reaching almost one in three South Africans.”

“We are delighted to announce Chanel as our new Country Director for Africa,” added Karam Malhotra, partner and global vice-president, SHAREit Group. “Her experience demonstrated a solid commercial acumen and track record of real growth. Importantly, she has a finger on the pulse with what works in Africa and how best to package the solutions. In business these days, we need those that have fair and honest conversations to sustain close relationships with key decision-makers across most industries.”

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