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Metropolitan’s New Brand Campaign Puts What Matters to Clients at its Core Metropolitan has recently launched its new brand campaign, built around the promise of ‘What matters to you, matters to us’
“Our new brand campaign is a very public and bold return to our roots - a social pact with our customers, both current and future, as well as our employees and shareholders
11 Oct 2018
HAS AMAZON REALLY SOUNDED THE DEATH KNELL FOR 'OLD SCHOOL' RETAILERS? Recently the financial press has been full of stories about the ‘Amazon’ effect but has the e-commerce giant’s global dominance really brought an end to retailing as we know it?
If you are a regular reader of the financial press, you could be forgiven for thinking some kind of corporate serial killer is currently on the loose. On an almost daily basis,
05 Sep 2017
LOYALTY POINTS R2 billion in unspent loyalty points at banks
Times are financially tough for many South Africans, making special offers and opportunities to save more appealing than ever. So why is it that SA’s ‘big four’
17 Jul 2017
COLLABORATE, EDUCATE AND EMPOWER Inspired by Gartner to Collaborate, Educate and Empower
The most accurate word to describe the 2017 Gartner Digital Marketing conference would be “Inspirational”. From the Keynotes, to the exhibition hall, Gartner excelled
12 Jun 2017
WHAT DO YOUR CLIENTS SAY ABOUT YOU? Using technology to shape brand opinions
Technology and the ability to share information has democratised the perception of brands. Customer opinion is more influential than ever in determining brand perception. What
17 Jan 2017 - I. S. / H. o. N. B. S.
FIXING A REPUTATION IS SIMPLE, BUT NOT EASY Everyone has a reputation, albeit a good or bad one. The question in business is, what percentage of your own leadership style is contributing to the overall reputation of your organisation?
Before we answer that, let’s take a step back and look at the ‘so what?’ of reputation management. Why is reputation important? A research study conducted by the
06 Dec 2016
ALL YOU WANT FOR XMAS All YOU want for Xmas…is more customers
This Festive Season, Effective Intelligence (EI) - South Africa’s leading direct marketing solutions provider - offers you the gift of more customers. With a crystal clear
05 Dec 2016
DIGITAL IS NOW How to engage Gen Y
Digital isn’t about innovation strategies or disruption any longer. Digital is here. Digital is now and if you don’t have a digital footprint – you will lose
14 Nov 2016
ANALYTICS TO GROW PROFITS Unparalleled Power of Predictive Analytics to grow Profits
Ever been in that uncomfortable situation at the end of the quarter when sales is banging on the door for more qualified prospects? The CMO is pushing to not let marketing’s
17 Oct 2016 - J. A. / C. o. E. I.
CUSTOMER JOURNEYS The Customer Journey is on the move
So the latest business phrase trending at the moment is “customer journeys”. Companies want to know how to create an environment in the organisation that drives
16 Aug 2016




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