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Engagement Factory Engagement Factory evolution inspires refreshed brand
Global strategic marketing agency, Engagement Factory (EF) has unveiled its new corporate brand strategy and website. The refreshed identity, developed internally at the agency,
01 Aug 2019
HIGH STREET BRANDS HIT SA CORPORATES High street brands hit SA corporates
Staff morale and company culture is a recipe that corporate South Africa is tirelessly trying to get right. Better workplace facilities, well-being programs, more flexibility, and
23 Mar 2017
WHAT DO YOUR CLIENTS SAY ABOUT YOU? Using technology to shape brand opinions
Technology and the ability to share information has democratised the perception of brands. Customer opinion is more influential than ever in determining brand perception. What
17 Jan 2017 - I. S. / H. o. N. B. S.
PART ONE: HOW TO WIN THE WAR FOR TALENT Build a standout employer brand
Part one of our ‘win the war for talent’ series looks at how to build an employer brand that will catch, and hold, the attention of candidates. LinkedIn recently
27 Sep 2016
TOP BRANDS AWARDS SA’s favourite brands announced at 18th annual Sunday Times Top Brands Awards
The results of the 18th Sunday Times Top Brands survey were announced at an awards event in Sandton, recognising those brands that had earned top consumer sentiment in South
01 Sep 2016
SAAVY BRANDS How AR is altering the playing field for savvy brands
In 2011, artist Amir Baradaran shocked and delighted French citizens by creating an Augmented Reality (AR) app that transformed their beloved Mona Lisa painting. The app, which
18 Aug 2016
BUSINESS The New Business Frontier
Why customer experience? Why now? Because we have entered an age when focusing on customers is more important than any other strategic imperative. Every executive knows that
12 Jul 2016
MEDIA RELEASE Bridging the divide between Customer Intelligence and Business Intelligence
The popular phrase “you scratch my back, and I’ll scratch yours” characterizes the relationship between a brand and a consumer. The more time and energy brands
11 Aug 2015




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