THE POWER OF PROXIMITY

Entrepreneurial- extraordinaire Lesley Waterkeyn invests in the power of proximity

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Lesley is the Founder and CEO of Colourworks. She is responsible for setting the company’s vision, strategy and intended direction. She also plays a huge role in inspiring and motivating the Colourworks team. In 1998, colour printing was the gap in the market but as the demand grew she expanded the business to offer other services such as design, marketing and events. The transformation of Colourworks progressed from a small print agency into the full-scale, major integrated brand experience agency it is today. As the digital obsession grew, so Colourworks needed to be dynamic and agile to keep up with trends and added digital to the various service offerings.

She believes that in a digitally obsessed world, placing a premium on physical experiences has been instrumental in setting Colourworks apart from its competitors, she has been in business for 19 years.  

A firm believer of ‘paying it forward’, in 2015, she started Over the Rainbow (ORT), a social enterprise that provides entrepreneurs with the knowledge and support to enhance their business success. To date, four training courses with 40 entrepreneurs has been completed, eight passion tests conducted, two #TeenBoss events (teen entrepreneurs on a three-day adventure, discovering your talents and skills and learning how to turn your passion into a profitable business). Brand development and strategy conducted for 10 companies. Lesley has also coached two incredible women and are now working for OTR and she is currently in the process of mentoring more aspiring entrepreneurs.

She’s an active member of Entrepreneurs’ Organisation (EO) a global, peer-to-peer network of more than 12,000+ influential business owners with 170 chapters in 53 countries. Founded in 1987, EO is the catalyst that enables leading entrepreneurs to learn and grow, leading to greater success in business and beyond.

Lesley is an awardee of The International Women’s Entrepreneurial Challenge Foundation (IWEC) and will receive this accolade in November this year in Seattle, Washington, USA. IWEC is a New York-based non-for-profit organization whose mission is to connect and develop a global network of successful women business owners. IWEC’s reach encompasses women who are already in the global marketplace and want to expand, and those who are ripe to get into the marketplace.

Lesley is an avid runner and plans to run the New York marathon in November this year.

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