Pure Design Interiors

The Business of Design

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Over the past eight years Pure Design Interiors has built a reputation for delivering not only beautiful but also effective, productive and profitable work environments that add real value to their clients’ overall business experience. They ascribe this to their collaborative and holistic approach to design resulting in workplaces which are not only what the clients want but what they need for their business to thrive.

Pure Design, established in 2007 by brothers Quinton and Ricardo Abrahams and Maria Cowie, specialises in corporate and commercial interior projects and have racked up an impressive client list including multinational Johnson & Johnson, luxury brand Givenchy, Cape Town’s promotion agency Wesgro and the hugely successful local social media platform, Mxit.

According to Maria, unlike for example residential interiors, these often large-scale projects demand the coordination and design of a series of complex services such as air-conditioning, data, electrical and safety infrastructure. They also do the spatial planning, design the look and feel to express a brand’s values and identity, which often includes the bespoke design of furniture and fittings, and then facilitate the whole construction, installation and fit out process ensuring the seamless integration of both design and technical infrastructure .

Their approach to this complex challenge is hands-on and they believe in embedding themselves in their client’s world as part of their design process. The Pure Design team believes that is vital to not only consider where people work but also how they work and how the environment can contribute to productivity and viability as well.

Most recently they completed the new Cape Town headquarters of asset management firm Argon, where they seamlessly married aesthetic design with the technical and functional requirements of the business. Located in a fairly small space, the spatial planning had to accommodate reception area, four executive suites as well as a twenty-seater boardroom. As the main client-facing space, the boardroom had to be impressive from both a cutting edge design and technology infrastructure point of view.

For them it is not merely about creating a productive environment for a client but about changing lives through their work and the way they do business.

“The aesthetic aspects of design are just a small component of every project,” says Quinton. “No matter what industry you are in you are always dealing with people. For us it is top of mind that people are actually going to interact positively with the space we create and we constantly ask ourselves whether we have enough insight into how they need to interact for the company’s bottom line to be positively impacted?”

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