MASERATI SOUTH AFRICA

Maserati South Africa set for expansion

image002 (3).jpg

Since its re-launch in South Africa last year, celebrated Italian luxury car manufacturer, Maserati has lost no time in establishing that it is here and open for business over the long-term.  Following the global release of Levante, the brand’s highly-anticipated SUV which is ideally suited to the South African market, Maserati is set for expansion.

The inaugural Johannesburg showroom is operational and will be officially launched as a 2200 m² business premises with both the showroom and workshop on the same site.  This will make it the largest car showroom in the Southern Hemisphere.  The Cape Town showroom was opened in June this year, and a Durban counterpart will be following shortly.

“The Southern African market for Maserati continues to be impressive,” says Brad Graaff, Operations Manager of European Automotive Imports - South Africa (EAI-SA), a subsidiary of Maserati’s successful Australian importer EAI. “We will be finishing off 2016 with a strong order book, and our new dealerships in Cape Town and early next year in Durban too, complemented by full in-house servicing facilities, as well as our revised 2017 model range, will see an influx of new customers to the brand.”

As part of its commitment to its presence on the African sub-continent, Maserati has immersed itself in high profile sailing sponsorships. Graaff adds: “Further enthusiasm for the brand will be achieved through our commitment as title sponsor of the Maserati Race Week and our partner sponsorship of the Cape2Rio Race which will set sail from Cape Town on the 10th December and culminate in Rio on the 4th of January.”

For the Middle East, India & Africa region, Maserati reported a 38% increase for the month of August compared to August 2015, pushed by the arrival of the Levante SUV.  Maserati is anticipating a bright future in South Africa, and private previews of the Levante pilot car are currently underway.

comments powered by Disqus

RW1
R1
R1
R1

This edition

Issue 383
Current


Archive


Leadership_Mag We are greatly excited to announce that nominations for our 16th BBQ Awards ceremony is now open.… https://t.co/0ZK0s5aOzK 14 days - reply - retweet - favorite

Leadership_Mag 2nd Intra-African Trade and Investment Expo: 29 - 31 August 2017. Cape Town South Africa https://t.co/J9Cs5TfMYD https://t.co/VDaFdSH4G8 14 days - reply - retweet - favorite

Leadership_Mag Here’s why workplace diversity makes business sense https://t.co/DjFQKsUSa1 https://t.co/UFKER4Rr9i 14 days - reply - retweet - favorite

  • Bra K.K Chakanyuka
  • Abdul-aziz Abdullahi
  • Nonjabulo Tembe
  • Bruce Q Msimanga