Since its re-launch in South Africa last year, celebrated Italian luxury car manufacturer, Maserati has lost no time in establishing that it is here and open for business over the long-term. Following the global release of Levante, the brand’s highly-anticipated SUV which is ideally suited to the South African market, Maserati is set for expansion.
The inaugural Johannesburg showroom is operational and will be officially launched as a 2200 m² business premises with both the showroom and workshop on the same site. This will make it the largest car showroom in the Southern Hemisphere. The Cape Town showroom was opened in June this year, and a Durban counterpart will be following shortly.
“The Southern African market for Maserati continues to be impressive,” says Brad Graaff, Operations Manager of European Automotive Imports - South Africa (EAI-SA), a subsidiary of Maserati’s successful Australian importer EAI. “We will be finishing off 2016 with a strong order book, and our new dealerships in Cape Town and early next year in Durban too, complemented by full in-house servicing facilities, as well as our revised 2017 model range, will see an influx of new customers to the brand.”
As part of its commitment to its presence on the African sub-continent, Maserati has immersed itself in high profile sailing sponsorships. Graaff adds: “Further enthusiasm for the brand will be achieved through our commitment as title sponsor of the Maserati Race Week and our partner sponsorship of the Cape2Rio Race which will set sail from Cape Town on the 10th December and culminate in Rio on the 4th of January.”
For the Middle East, India & Africa region, Maserati reported a 38% increase for the month of August compared to August 2015, pushed by the arrival of the Levante SUV. Maserati is anticipating a bright future in South Africa, and private previews of the Levante pilot car are currently underway.