Your Shape, Your Style in Size 14-24


The GG Boutique concept was born in November 2003, when Dr Gugulethu Gule visited New York and came across a fuller-figured clothing shop, which completely catered for her every clothing need as a fuller-figured, professional woman. She then set a goal for herself, saying “this is the kind of shop that I would like to see in my country – South Africa”. She truly believes many other executive, fuller-figured women in corporations, government, non-profit organisations and international and regional organisations would share similar sentiments. That “magic” shop sold clothes that professional and executive women can wear every day, for business meetings and to special functions or occasions. That was a strong motivation for Dr Gule to open a similar, but differentiated boutique to cater for this untapped market. GG opened its doors in 2005.

GG Boutique is a proudly South African boutique store, specialising in making fuller figured women look and feel great. GG’s Flagship Showroom in Brooklyn, Pretoria, offers a wide range of quality and exclusive clothing that suits fuller figured women with different body shapes. We cater exclusively for sizes 14-24 and we offer designer suits, dresses, jackets, coats, tops, pants and skirts in the following categories:

  • Smart-casual
  • Office/business
  • Special occasions
  • To complete the look, we also offer shoes (sizes 5-9) and accessories, giving you a total fashion and style solution. As a value-add to our customers, we also offer a paid alteration service to ensure the best fit of our outfits.


Home Visits

If you can’t visit our Showroom, we’ll bring the Showroom to you through our Home Visits. This unique service allows you to try on clothes in the convenience and privacy of your own home or office. For customers in Pretoria and Johannesburg, a home visit can be arranged relatively quickly. For customers beyond Gauteng, visits generally require a little more planning.

We can bring clothing that suits your lifestyle and personality right to your doorstep.

Personal Shopping

Many of our customers are busy professionals who don’t always have the time to visit our Showroom during traditional shopping hours. Because we are not the average retail store, we actualise personal and convenient shopping for our niche clients:

Experience customer service never before seen in South Africa as our Style Consultants open the store just for you. Browse at your leisure on a Sunday and have the entire Showroom to yourself. Personal Shopping is arranged by appointment only.

Style Consultations

We offer a complimentary Style Consultation valued at R549 to all of our first-time clients. The goal of this value-added consultation is to help you define your style, find your fit and understand your colours.

We analyse your body shape and recommended suitable clothing, taking into account your personality. Additionally, we take personalised body measurements in order to furnish you with bespoke garments.

After your consultation, you will understand what styles work best for you, what doesn’t and why. At GG Boutique, we know that when you look good you feel so much better. Knowing how to present yourself will give you the edge in business and life.

Interested in setting up a Home Visit, booking a Style Consultation or in our

Personal Shopping service, contact GG Boutique today on:

232 Charles Street, (958 Justice Mahomed) Brooklyn, Pretoria

Contact person: Dr Gule (082 373 2207)

Phone: 012 346 2209



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Issue 412


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