How outstanding customer service can take your business to the next level


Although the customer isn’t always right they do have the power to make or break a reputation, and good customer service forms the basis of a successful business to consumer organisation. It has become increasingly important for businesses to focus 70% of their efforts on building great service and 30% on boasting about it.

“The responsibility of customer service doesn’t necessarily fall under management yet managers do play a role in ensuring good customer service is rolled out correctly,” says Neville De Lucia, New Business Development Director at Dale Carnegie Gauteng. “Dealing with consumers on a daily basis is the norm in business to consumer organisations and all employees dealing with customers should be accurately trained in order to reduce complaints and keep customers happy.”

Dale Carnegie Training provides top tips to ensure outstanding customer service every employee should know.

Enhance relationships

Customer service is purely relational so it’s important to build and strengthen your relationships with you customers. Be friendly to consumers at all costs, don’t criticise or condemn them but always be open and honest and don’t just act interested but be interested in their needs. After all they have come to you to fulfil a need or want and it’s your job to do that and to make them feel special at the same time.

Complaint resolution process

Complaints are something that are unavoidable but when managed correctly the blow of the complaint can easily be resolved. All employees should be aware of the process of how to handle a complaint in the correct way. When a customer complains always listen to their side before reacting and show empathy towards their concern. Always address the issue at hand and try your best to solve it. Ask the customer questions to ensure you fully understand what they would like you to do to solve the issue.

Always follow through, if the complaint cannot be resolved straight away make sure that the necessary steps are put in place to resolve it and follow up with the customer on the phone once it has been resolved. Try not to take complaints personally.

Dealing with irate customers

The aim is to solve the issue and not add fuel to the fire, so remain calm and polite when a customer is irate. Try to see the customer’s point of view first and listen attentively. Most irate customers just want to vent and want someone to listen and understand. Always show a willingness to resolve the problem and find points of agreement with their concern.

Gaining referrals

Referrals are a big part of new business which is something most businesses do not realise. Good customer service and referrals are very much linked and an overflow from the one to the other. Never underestimate the power of a satisfied customer’s good will or influence because people who have had a good experience are more likely to refer you to others. Also don’t be afraid to ask for a referral from customers if need be.

“In today’s world, customer service needs to adjust to the new forms of communication by embracing technology that enables the customer to interact with your business on various platforms, irrespective of this, it is vital to maintain a high level of customer satisfaction and outstanding services to builds loyalty,” concludes De Lucia.

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