50 YEARS OF EXCELLENCE

AMG—worldwide, these three letters are synonymous with supreme automotive performance, exclusivity, efficiency and high driving dynamics. The company founded by Hans-Werner Aufrecht and Erhard Melcher in 1967 is celebrating its 50th anniversary in 2017.

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During the course of this half century, Mercedes-AMG has further consolidated its position as an extremely successful sports car and performance brand with numerous successes in motorsport and the development of unique road-going vehicles.

The basis for this is the phenomenal engine technology of Mercedes-AMG. And the company from Affalterbach has lastingly underpinned its high development capabilities with the two in-house designed sports cars, the SLS AMG and the AMG GT. AMG started into the anniversary year with record figures under its belt, delivering almost 100,000 vehicles in 2016 and thus growing by more than 40 percent while being in the middle of the biggest strategic model initiative in the company’s history.

Tobias Moers, Chairman of the Board of Management of Mercedes-AMG GmbH. Said, ”Our strategic expansion of the product range has put us on course for success around the world. With more than 400 performance centres, we have also continued our expansion at the point of sales. The 63 series models still constitute our core model series and delight car enthusiasts around the world.

“In addition, our sports car series, which was developed entirely in-house, is now available as a broad-based family, to which we will add a four-door variant next year, once more demonstrating our competence as a sports car brand. We will further expand our broad product range with a new product line in the compact segment. In this way, we have set the course for continued sustainable growth. It is up to us to not only celebrate the success story of Mercedes-AMG now but to help shape the performance of the future during one of the most exciting periods of automotive history.”

A few key milestones in the 50-year journey include:

  • 1967: AMG is founded in Burgstall by Hans-Werner Aufrecht and Erhard Melcher as an ”engineering office, design and testing for the development of racing engines”.
  • 1971: AMG becomes famous overnight, with the AMG 300 SEL 6.8 winning its class at the Spa-Francorchamps 24-hour race and finishing second overall.
  • 1976: The plant in Affalterbach is founded and the racing engine workshop evolves into a manufacturer of sports saloons and coupés.
  • 1984: Melcher independently develops a cylinder head with modern four-valve technology for use in the 5-litre V8 in the Mercedes-Benz 500 SEC. The ongoing principle of ”one man, one engine” is cemented into the brand’s lexicon.
  • 1986: The new cylinder head is used in the AMG version of the S-Class and also in the saloon and, from 1987, in the coupé of the mid-size class (W124). Rated at 265 kW, the car is christened ”The Hammer” by American motoring media.
  • 1988: AMG begins constructing Mercedes-Benz 190 E racing cars and is also responsible for their deployment in the German Touring Car Championship (DTM).
  • 1990: Collaboration with Mercedes-Benz begins.
  • 1991: AMG embarks on the development and production of sports versions of Mercedes-Benz vehicles.
  • 1993: The C 36 AMG is the first vehicle on the market to result from the collaboration agreement with Daimler-Benz. With sales of 5,000 units up to 1997, it becomes the first best-seller.
  • 1996: The C 36 AMG is the first official Formula 1 safety car.
  • 1999: DaimlerChrysler owns a 51% share in Mercedes-AMG.
  • 2001: The newly developed 5-speed automatic transmission in the C 32 AMG is paired with the 3.2-litre supercharged V6, with innovative touch control enabling manual gear selection as well.
  • 2005: Mercedes-AMG becomes a wholly-owned subsidiary of Daimler AG.
  • 2009: The Mercedes-Benz SLS AMG is the first vehicle to be developed entirely in-house. The sound, along with uncompromising driving dynamics and iconic gull-wing doors, found fans around the world.
  • 2011: AMG branches into motor racing with the SLS AMG GT3. The SLS GT3 marks Mercedes-Benz’ entry into exclusive customer racing.
  • 2014: The Mercedes-AMG GT is the second sports car to be developed entirely in-house by Mercedes-AMG in Affalterbach. With its entry into the compact segment and its 43 series vehicles, AMG widens its portfolio while winning new groups of customers.
  • 2015: Mercedes-AMG sets a new sales record with almost 70 000 units. The growth drivers include the new 43 series models and, above all, the performance vehicles of the C-Class, SUVs and compacts.
  • 2016: The Mercedes-AMG GT3 writes a new chapter in the history of customer sports. At the ADAC Zurich 24-hour race at the Nürburgring, the first four places went to teams competing in the Mercedes-AMG GT3.
  • 2017: With almost 100 000 units, Mercedes-AMG celebrates its 50th anniversary on the back of a new sales record. With the AMG GT C, Mercedes-AMG extends its sports car portfolio to six models plus the customer sports AMG GT3 racing car. This is the second vehicle developed entirely in-house in under three years.

 

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